The recent economic slowdown saw restaurants offering and wooing customers with discount vouchers. But then these discount vouchers seem to have become very much the norm at most eateries. This is even as customers are getting addicted to them. This is true if food analyst Peter Backman is to be believed.
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The managing director, Horizons, recently spoke at length at a briefing in London in this regards. He cautioned restaurant brands may as well have to permanently lessen up their prices of dishes served. None the less these restaurants should be more so looking at giving loyalty rewards to their customers. It should be more like the thing to go for then a discount voucher.
One would also do good to remember that in case a brand lowers its market price even the customers start to think of it in a different manner as they wonder of the brand’s position in the market.
As for the ones who have decided to permanently go for the vouchers will have to accordingly make changes as far as their target markets is concerned. According to a research as commissioned by Horizons, about sixteen percent of the people go for the voucher codes while dining out. A good ninety percent of them are women. Most of these available vouchers are seen in use at Tesco, Pizza Express, McDonald’s and Pizza Hut among others.
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